Just yesterday I was pondering a blog post over at Musings of Mistress of the Dark Path on how certain marketing firms catapult authors to the top of bestseller lists. All it takes is money.
The Wall Street Journal, NYT, and other well known bestseller lists are compiled using data on sales from specific bookselling venues. All it takes is for someone to push a large volume of sales through these venues in a planned fashion, and BINGO – a bestseller. That’s what the author of Leapfrogging did, and he’s not alone. Book publishers, list publishers, and many authors are refusing to talk about this, but the author community is abuzz with outrage. This scandal ranks right up there with the “paid review